Skip to Content

Slim Down for Summer with That's Fit

Movie Marketing »

Discuss: Do Sacha Baron Cohen's Antics Bother You?

Filed under: Comedy, Documentary, Casting, New Releases, Celebrities and Controversy, 20th Century Fox, Movie Marketing, Politics

Call it performance art, savage prank behavior or audacious social satire. Call it whatever you want, but there's no question Sacha Baron Cohen is at it again. As Erik reported back in March, the Borat star began surfacing as his Bruno alter-ego in a variety of absurd situations likely intended for the movie starring the effeminate European character. Wearing chains at a Kansas church? Check. Weirding out Ben Affleck? Check. Airport dancing? Yep. Now, bizarre reports of a cage match in Arkansas, where attendees paid for admission expecting to watch a fight and instead witnessed two men get naked and lock lips, suggests Cohen is still at it, more than three months down the line. Not only that, but he appears to have pulled the stunt twice: First on June 5 at the Four States Fair Grounds in Texarkana, then again at Fort Smith's convention center, where a character named "Straight Dave" apparently selected a planted audience member to challenge him.

Whether or not you agree with Cohen's brash style -- he claims to take inspiration from Michael Moore's stunts --
the actor definitely constructs his gags with very specific ideas in mind. Borat took a stab at American stereotypes of foreign cultures, but Bruno looks like it's geared more towards attacking homophobia -- specifically as it manifests in middle America. However, it's hard to say whether or not such excessive spectacles will manage to correct misinformed perspectives or reinforce them.

New 'Tropic Thunder' Trailer Puts Up a Good Fight

Filed under: Action, Comedy, Fandom, Movie Marketing, Trailers and Clips



I had to make such a tough decision last week when offered to attend a screening of either Tropic Thunder or Pineapple Express this coming Wednesday. What the hell does one do in that kind of situation? Both films look hilariously awesome to the tenth degree. I mean, if I could split my movie brain in half and send each part to a different screening, I totally would. But I can't. So I had to make a decision. I won't say which flick I picked right now, because then you won't tune in later this week when I spoil everything! That's right! Every last minute of the movie, right down to the order of the credits. Spoiled!

But anyway, check out a new international trailer for Tropic Thunder up top (or over on the film's official international site). Since it's from our international friends, it might be a little beyond a green band trailer, so keep that in mind office folk. There's not much else to say about this one -- watch it for yourself and tell me it doesn't look out of control. Stiller worries me sometimes because he could be a little too "stupid," but with Downey Jr., Steve Coogan, Nick Nolte, Bill Hader, Justin Theroux, Jay Baruchel and Jack Black in there, I think we'll be okay.

Tropic Thunder blows its way into theaters on August 15.

New, Fuzzy 'Dragonball' Photos

Filed under: Action, 20th Century Fox, Movie Marketing, Comic/Superhero/Geek, Images



So while details surrounding the big-screen version of Dragonball have been kept relatively under wraps, it is wise to remember that nothing ever stays secret for long in the age of the internet. Just a few weeks after the first image of Justin Chatwin as the anime hero Goku hit the net, a crop of new magazine scans have been posted over at the Dragonball fan site, dbthemovie.com, with a few new shots of Goku, Bulma (Emmy Rossum) and Master Roshi (Chow Yun Fat). So even though this latest batch looks pretty similar to some of the earlier shots, at least these aren't watermarked.

Based on the classic anime series, Dragonball is the story of the hero Goku and his mission to protect the famed 'dragonballs' from the evil Lord Piccolo (played by James Marsters). Throw in some romance in the form of Jamie Chung and you have a summer blockbuster, right? Well, for director James Wong's sake I hope so, because let's be completely honest: expectations for this film are not high. In fact, most fans are probably just praying that Wong and company don't ruin their favorite characters, but I wouldn't hold your breath.

Dragonball is scheduled to arrive in theaters on April 10, 2009.

Cute and Cuddly 'Hellboy II' Trailer

Filed under: Action, Sci-Fi & Fantasy, Movie Marketing, Remakes and Sequels, Trailers and Clips



In a movie season of superheroes, it is no easy task to stand out -- even if you're bright red with a giant stone hand and a tail. But I dare you to find one other superhero out there with as much swagger and love for kittens as Hellboy. Check out this new trailer for the fantasy-action flick Hellboy II: The Golden Army above which, conveniently, poses as a helpful public service announcement from Hellboy (Ron Perlman) himself ... along with his trademark kitty.

In Guillermo del Toro's second installment of the comic book adaptation, the uneasy truce between humanity and 'the invisible realm' has come to an end. A ruthless leader with the ability to walk in both worlds has gathered a mythical 'Golden Army' to, in so many words, kick ass and take names. So who else can we turn to other than Hellboy and the Bureau for Paranormal Research and Development to save the world once again?

Del Toro started the first wave of viral sites for the film with HetFet and Squeaky Clean Waste Management back in April. But with the exception of hardcore fans, I don't think many of us got on board with the campaign. In the end, it was a better idea to have Red make the rounds with the American Gladiators, Chuck, and an appearance on The Actor's Studio with James Lipton. My personal favorite is his audition for mun2, but I'll leave it up to you to decide which one you like best.

Hellboy II: The Golden Army opens this Friday.

New Image: Gerard Butler is Packing Heat in 'Game'

Filed under: Action, Sci-Fi & Fantasy, Lionsgate Films, Newsstand, Movie Marketing, Images



I just love finding Gerard Butler in my inbox! This new photo from Game comes courtesy of GerardButler.net, and it originally appeared in Australia's edition of Empire. You can click on the above for a bigger version, and the article it illustrates also boasts a full-color variation of the photo Jessica posted a few weeks ago. But this one is all new, and it's quite lovely, isn't it? There's nothing I like so much as a man with a big gun. Hey, get your minds out of the gutter -- I just mean that he's well armed!

Game has a release date of November 30th, but those lucky enough to attend ComicCon will be getting a sneak peek. If you remember, Cinematical's Erik Davis is appearing on a Masters of the Web panel, which is being moderated by the directors of Game, Mark Neveldine and Brian Taylor. They'll be bringing some footage of the movie along -- and who knows, if we cheer loud enough, maybe the release date will be moved up.

Thanks again to GerardButler.net for sending the photo. And if anyone else wants to send muscle-bound Butler photos my way, feel free. It makes my life worth living.









The Fourth 'Watchmen' Set Video!

Filed under: Action, Sci-Fi & Fantasy, Mystery & Suspense, Warner Brothers, Fandom, Movie Marketing, Comic/Superhero/Geek, Trailers and Clips



Undoubtedly timed for the 4th of July comes the fourth Watchmen set video from Zack Snyder. This one is on UGO, and there's no embed. As sad as it is, you'll have to leave us to watch it. This video stars Watchmen artist Dave Gibbons, who discusses the level of detail present throughout filming. It's not terribly new, but there are a few new glimpses here and there of the rich canvas Snyder is recreating. This time, we get to see Hollis Mason's apartment, and a few more street scenes. At the 2:20 mark, you will see Rorschach walking along the street. His mask is completely white, and it makes me keen to see the effects of his mask added in. If this leaves you wanting more, don't despair. Word has it The Dark Knight is carrying the first trailer, and there will undoubtedly be some major footage premiered at ComicCon in a few weeks.

Watchmen opens March 6th, 2009.

First Images: Matt Damon's 'The Green Zone'

Filed under: Action, Thrillers, Universal, Movie Marketing, Images, War



While the film lover in me might be happy to see Matt Damon branching out with roles that don't trade on his looks, the red-blooded girl in me is happy to see Damon back in fighting form. Empire has the first still from the Iraq drama, The Green Zone, and he's back to the Matt Damon that we all know and love.

Zone is based on the 2006 book Imperial Life in the Emerald City, by journalist Rajiv Chandrasekaran. Damon stars as Chief Officer Roy Miller, a soldier stationed in Iraq after the overthrow of Saddam Hussein charged with the task of locating weapons of mass destruction. During the investigation, Miller begins to suspect that the WMDs may not exist, and then things really get dangerous. Amy Ryan also stars as a NYT correspondent, along with Jason Isaacs and Brendan Gleeson as fellow military men.

Studios might have a 'complicated relationship' with Iraq war films, but there is no chance that Zone is going to fall into the same trap of preaching to audiences. Damon made it pretty clear to Empire that Zone is strictly a Hollywood affair: "[We're] not trying to make a statement, particularly with a movie that costs $80 or $90 million. Hopefully this will feel like an accurate portrayal of what things were like for these guys. You can't do a polemic – you should be blogging if that's what you want to do." Maybe it's for the best, but I happen to think there is nothing wrong with mixing a little politics into your entertainment -- how about you?

Green Zone is expected to arrive in theaters in 2010.

New 'X-Men Origins: Wolverine' Photo

Filed under: Action, Fandom, 20th Century Fox, Newsstand, Movie Marketing, Comic/Superhero/Geek, Remakes and Sequels, Images



Talk about a holiday weekend -- at least for me! The latest issue of Empire is boasting a new photo of Hugh Jackman as the titular Wolverine. It's obviously from the same photo shoot that gave us the very first photo since he's sporting the same white tank top. So, truth be told, it's not that exciting. I want to see an official still of Sabretooth and Wolverine going claw to claw, or one of Ryan Reynolds as Deadpool. I'll even settle for Gambit, Beak, or Silver Fox. I like a glimpse of Jackman's biceps and adamantium claws as much as the next girl (or guy) but at this point, I'm hungry to see a little more.

X-Men Origins: Wolverine opens May 1st, 2009.

[via SuperheroHype.com]






Wacky New Online Video Games for 'Pineapple Express' and 'Step Brothers'

Filed under: Comedy, Sony, Movie Marketing

I'm not exactly sure how the act of delivering silly little video games translates into tickets bought at the multiplex, but I suppose it works like this: Sony created the tie-in games, and now I'm telling you about them. So ... I guess the method works.

Anyway, it's a slow holiday weekend, which means you might have some time to waste on clicky little browser-based video games that are based on a pair of upcoming comedies. Click here for the Donkey Kong-esque misadventures on The Pineapple Express, or click here for the "whack-a-mole" game starring Step Brothers Will Ferrell and John C. Reilly.

I'm definitely looking forward to both comedies ... but I'll just stick to my beloved Zuma, thanks. (Good luck making a movie out of that game.)

New Photo From 'The Wolfman'!

Filed under: Horror, Mystery & Suspense, Universal, Newsstand, Movie Marketing, Remakes and Sequels, Images

Empire has been given an exclusive new photo from the highly anticipated remake of The Wolf Man. Click the photo to the right to see the whole thing, and then feel free to begin eagerly anticipating April even more than you already are. (Woohoo, April!) The pic respresents the first official non-lupine look at Benicio del Toro as Lawrence Talbot. And, costume nerd that I am, I'm in love with his Gothic cloak. This movie promises to make me drunk on Victorian drapery.

It also provides the first look at Emily Blunt and Anthony Hopkins, both of whom are nearly unrecognizable. Blunt is so stripped of make-up that she looks straight out of a tintype. She plays Gwen Conliffe, the fiancee of Talbot's recently deceased brother, whom the werewolf-to-be begins developing an affection for her. Hopefully, it's for her personality, and not as a late night snack. Wait, that didn't sound right.

Hopkins, of course, plays the senior Talbot, who is estranged from Lawrence long before he turns lycanthropic. If Empire and IMDB didn't tell me otherwise, I would argue that it was Richard Briers in the photo and not Sir Anthony. Really, everyone but del Toro is unrecognizable in this photo, so kudos to the make-up and hair department.

The Wolf Man is set to be released April 3rd, 2009. I still wish they would release this in the fall, but perhaps a copious amount of bloodshed is just what springtime needs.




Post our RSS feeder to your own Web site!

Sponsored Links

Weblogs, Inc. Network